Three generations of vinegar making.
One extraordinary fruit.
Our Story
The story of Sinar Brew begins with Sinar, a family business that has supplied vinegars to
Thai kitchens for three generations. For decades the company produced traditional cooking vinegars through distillation - the familiar sharp vinegars that form an essential part of everyday Thai cuisine.
When the next generation, Monny Itthipanichpong, took the helm of the company, she saw an opportunity to take the family’s vinegar heritage in a new direction. Inspired by Thailand’s extraordinary tropical fruits and the growing scientific interest in fermented foods, Monny
founded Sinar Brew to focus on naturally fermented fruit vinegars and functional vinegar drinks.
Fermentation is one of humanity’s oldest food traditions. For thousands of years it has been used to preserve food, deepen flavour, and unlock nutritional value. Today, modern research is rediscovering what traditional cultures long understood - that fermented foods may support digestion, gut microbiome balance, and overall metabolic health.
Determined that Sinar Brew would combine traditional fermentation with scientific rigour, the company partnered with BIOTEC, part of Thailand’s National Science and Technology Development Agency (NSTDA), to develop the microbial cultures and fermentation processes behind its brews. After extensive prototyping, pilot production, and regulatory approvals, our pineapple cider vinegar was launched in Thailand in 2022 through Tops Food Halls, which selected Sinar Brew for its Tongtin SME programme supporting innovative local foodtech startups. The collaboration with BIOTEC was later recognised with a national commendation for successful technology transfer at Thailand Tech Show 2025.
Yet beyond the laboratories and research partnerships lies something simpler. Sinar Brew is driven by a passion to create naturally fermented drinks from the remarkable fruits of Southeast Asia. In Thailand we have a word – ‘aroy’ - meaning delicious. No matter how healthy something is, if it does not taste good, it will never become part of everyday life.
Explore
The Pineapple Decision
Choosing pineapple was no accident.
Thailand is one of the world’s leading producers of pineapple, and fruit grown in the
country’s sun-drenched southwest is exceptional - aromatic, naturally sweet, and rich in bromelain, vitamin C, and polyphenols.
For Monny and the Sinar Brew team, pineapple was more than a flavour. It was a functional
ingredient with the potential to create a completely different kind of vinegar: smoother, more vibrant, and nutritionally distinctive.
Through slow fermentation, fresh pineapple juice is transformed into a living tonic. Natural
sugars are converted into acetic and organic acids, while fermentation cultivates the Mother of Vinegar - the living community of beneficial bacteria and yeasts that gives raw vinegar its
vitality.
Discover
The Mother of Vinegar
The Mother is the living heart of every bottle of Sinar Brew. It is a naturally occurring culture
of beneficial bacteria, wild yeasts, and fermentation-derived compounds that forms during the slow fermentation process. You may notice it as a soft cloudiness or natural sediment in the bottle — a sign that the vinegar is raw, alive, and working.
Many commercial vinegars are filtered and pasteurised, removing the Mother entirely. We
never do that. Every bottle of Sinar Brew is unfiltered and unpasteurised, preserving the
living culture and the full complexity created through fermentation.
It is not an impurity. It is the point.
INSIGHTS
Growing Into Hong Kong
Hong Kong is one of Asia’s most dynamic wellness markets - a city where consumers value clean-label foods, functional nutrition, and products grounded in real science.
For Sinar Brew, it is a natural home. We are proud to introduce our living pineapple cider
vinegar to Hong Kong’s health-conscious community and to build a culture around fermented drinks that are both beneficial and genuinely enjoyable to drink.
Soon
What Comes Next
We are not standing still.
Our research and development team is continuously exploring new formats and flavours — from ready-to-drink vinegar shots and jelly sticks to a pineapple cider vinegar craft soda and a premium passion fruit cider vinegar. Every new product will carry the same commitment: naturally fermented, no added sugar, the Mother intact, and honest health benefits grounded in real science.
The story of Sinar Brew is still being written — and we are glad you are part of it.
